Confident Introvert: Chapter 11. Step 5

Make it easy (The Bridge)

This is the shortest of the 5 steps and likely the most important. This is where you seal the deal, make a commitment, get a commitment, or explore next steps.

Be prepared! If you use contracts, have a contract prepared, ready to be signed. If you accept credit cards, be prepared to process the credit card.

If you’re not making a sale, but you’re simply trying to help somebody out, help them make a commitment to themselves.

Do whatever it takes to make it smooth, simple, and easy to make a decision, complete a transaction.

Thank them! Remember to congratulate them on a good decision and reassure them that this is the beginning of a long and fruitful business relationship.

Next week I’ll be releasing chapters 12 and 13, which is about Action Steps and Key Takeaways from the book.